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A practical guide to the hiring, payroll and compliance decisions behind your first U.S. team member.
Ed Shropshire | In2America
10:00 AM - 10:30 AM
PT
Ed built this session around the moment most founders underestimate: hiring their first person in the U.S. He's breaking down what actually needs to be in place before that hire happens, so the excitement of growing into the U.S. doesn't turn into a compliance headache.
What needs to be set up before you make your first U.S. hire, not after
Where payroll, benefits and compliance quietly trip up new entrants
How to build a U.S. employee value proposition that helps you compete for talent
Ed Shropshire | In2America
Ed Shropshire is Co-Founder and COFO of In2America, helping UK and international businesses hire, employ and scale teams across the U.S. Through In2America's PEO solution, he's built a way for companies to manage payroll, benefits, compliance and employment across all 50 states from day one. Ed advises founders directly on U.S. market entry, from hiring and employment models to operational risk, and speaks regularly on U.S. expansion at events and founder sessions.
Join Cross-Border Conference 2026 for practical guidance across the decisions that shape a successful U.S. expansion.
Tuesday, November 3, 2026
9:00 AM PT / 12:00 PM ET
Virtual Conference
