Cross-Border Conference 2026

Landing in America: Building the Operation Your First U.S. Hire Needs

A practical guide to the hiring, payroll and compliance decisions behind your first U.S. team member.

10:00 AM - 10:30 AM

PT

Hiring your first U.S. employee involves more than finding the right person. Payroll, benefits, employment structure and compliance all need to be in place before that first hire starts. Join Ed Shropshire at the 2026 Cross-Border Conference to learn what international businesses need to set up before hiring in the U.S., where new entrants commonly run into problems and how to build an employment foundation that can support a growing U.S. team.

WHAT YOU'LL LEARN

What needs to be set up before you make your first U.S. hire, not after

Where payroll, benefits and compliance can create problems for new U.S. entrants

How to build a U.S. employee value proposition that helps you compete for talent

Ed Shropshire | In2America

Ed Shropshire is Co-Founder and COFO of In2America, helping UK and international businesses hire, employ and scale teams across the U.S. Through In2America's PEO solution, he's built a way for companies to manage payroll, benefits, compliance and employment across all 50 states from day one. Ed advises founders directly on U.S. market entry, from hiring and employment models to operational risk, and speaks regularly on U.S. expansion at events and founder sessions.

EXPLORE THE FULL CROSS-BORDER
CONFERENCE 2026 LINEUP

Ed’s session is one part of a broader conference focused on the decisions international businesses and their advisors face when entering and growing in the U.S. Explore additional sessions covering tax, legal, immigration, trade and tariffs, intellectual property, compliance and U.S. go-to-market strategy to get a broader view of the issues that can shape a successful U.S. expansion.

Tuesday, November 3, 2026

9:00 AM PT / 12:00 PM ET

Virtual Conference

EXPLORE THE FULL CONFERENCE LINEUP