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How cross-border companies earn trust and win customers in a market that's never heard of them.
Cameron Heffernan | Founder, Marketing & U.S. Expansion Advisor, Beyond Borders
12:15 PM - 12:45 PM
PT
Cameron built this session around the gap he sees most often: companies nail their U.S. expansion plan on paper, then struggle to turn it into actual customers. He's breaking down how to earn trust with a U.S. audience that's never heard of you.
What it actually takes to earn a U.S. customer's trust with zero brand history
The positioning mistakes that make new entrants blend in instead of stand out
How to turn an expansion plan into a real customer acquisition strategy
Cameron Heffernan | Founder, Marketing & U.S. Expansion Advisor, Beyond Borders
Cameron Heffernan is a serial entrepreneur who's lived and worked across three continents and built a 7-figure marketing and brand agency with clients around the world. He recently launched Beyond Borders Marketing, a growth agency helping overseas-based, mid-market companies win customers as they enter the U.S. A member of EO, Cameron is a featured speaker at the SelectUSA Investment Summit and mentors founders through the Select Global Women in Tech program.
Join Cross-Border Conference 2026 for practical guidance across the decisions that shape a successful U.S. expansion.
Tuesday, November 3, 2026
9:00 AM PT / 12:00 PM ET
Virtual Conference
