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Build a U.S. go-to-market strategy that helps you reach the right buyers and turn expansion into growth.
How to adapt your positioning for U.S. buyers
How to build credibility in a new market
How to focus customer acquisition around the right U.S. audience
Cameron Heffernan | Founder, Marketing & U.S. Expansion Advisor, Beyond Borders
Cameron Heffernan is the Founder of Beyond Borders, where he advises international businesses on U.S. market entry, positioning and go-to-market strategy. His work focuses on helping companies understand how to approach U.S. buyers, strengthen their market positioning and build a customer acquisition strategy suited to the U.S. market. That experience gives Cameron a practical perspective on what cross-border companies need to change when moving from market entry to customer growth.
