Watch Every Session From Cross-Border Conference 2026

Planning a U.S. expansion, or helping a client plan one? These seven sessions show you which decisions to get right first, and what it costs when they’re missed.

Start with the topic that matters most to your plans, from hiring and immigration to tariffs and IP. Each replay includes the speaker’s slide deck, so you can go back to the key points whenever you need them.

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Start With the Topic That Matters Most to Your U.S. Plans

The U.S. Expansion Playbook

Kyle Lodder, CPA | Lodder CPA

What decisions need to happen when expanding into the U.S., and in what order? Kyle lays out a decision map for U.S. expansion, covering the major moves businesses need to make, when to make them, and the costly consequences that follow when key steps are skipped.

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Landing in America: Building the Operation Your First U.S. Hire Needs

Ed Shropshire | In2America

What needs to be in place before your first U.S. hire? Ed covers the hiring, payroll, and compliance decisions to get right as you build your U.S. team.

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U.S. Visas & Immigration Strategies for Cross-Border Growth

Heather Fathali & Halley French | Cascadia Cross-Border Law

Learn what activities may be permitted as a U.S. business visitor, which visa options may fit owners, executives and key employees and what businesses should know about border crossings and 2026 U.S.-Canada immigration developments.

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Compliance Throughout the Life of Your U.S. Entity

Gene Moses | Barkley Law Group

Where do cross-border companies get incorporation and ongoing compliance wrong? Gene breaks down the common mistakes, the problems they create, and practical ways to avoid them.

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Tariffs, Trade & Margins

Mackenzie Matthews | Maynard Nexsen

Learn how tariffs affect costs and margins, how to spot potential tariff refund opportunities, and which trade and compliance issues need closer legal review.

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Strategic IP Considerations for International Companies Entering the U.S. Market

David Roccio | Partner, U.S. Patent Attorney

What should companies protect before they enter or grow in the U.S. market? David covers the IP and patent decisions to address as part of your expansion plan.

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Winning U.S. Customers: Earning Trust When No One Knows You Yet

Cameron Heffernan | Founder, Marketing & U.S. Expansion Advisor, Beyond Borders

How do you earn a U.S. customer’s trust when they’ve never heard of you? Cameron walks through the trust-building and go-to-market decisions that turn an expansion plan into real customers.

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Who These Sessions Are For

For Businesses Navigating U.S. Expansion and the Professionals Supporting Them

International Business Owners and Founders

CFOs and Finance Teams

Companies Already Operating in, Expanding into or Relocating to the U.S.

Advisors Supporting Cross-Border Businesses

If U.S. growth is on your roadmap, these sessions show how the major decisions connect before they become expensive to unwind.

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