Webinar Replay: 2025 Cross-Border Conference: Strategies for U.S. Expansion
Navigating Cross-Border Business Growth: Strategy, Opportunity, and Success in a Complex U.S. Market
Kyle Lodder | Founder & CEO, Lodder CPA
Discover how to thrive amid the evolving global trade environment. In this powerful keynote, Kyle Lodder, CPA shared insights on building clarity, strategy, and resilience for companies expanding into the U.S. and beyond.
1. The Global Trade Landscape Is Rapidly Shifting
Founders today face turbulence driven by geopolitical tensions, trade policy changes, and economic uncertainty. Success depends on turning volatility into strategic opportunity.
2. U.S. Expansion Is Bursting With Incentives
From electric vehicle production to semiconductor manufacturing, U.S. growth is accelerating. Industries like clean energy, automotive, and advanced manufacturing are supported by federal and state-level incentives—creating major opportunities for cross-border expansion.
3. Strategy Over Reaction: The Founder’s Mindset
Reactive founders pull back or pivot hastily. Strategic founders stay calm, focus on long-term goals, and use disruption as fuel for smarter, data-driven decisions.
4. Start With the Endgame
Define your business endgame early—whether it’s growth, acquisition, or U.S. market entry. Your structure, entity type, ownership, visa, and tax strategies should all align with that end goal.
5. Tactical Levers for Growth
To navigate cross-border expansion efficiently, leaders must focus on:
- Tariffs & Supply Chain Optimization – Reducing costs through smarter sourcing and logistics.
- Financial Clarity – Understanding cash flow, tax exposure, and profit structure.
- Pricing Power – Building competitive value while maintaining profitability.
6. Move Forward With Confidence
The key to cross-border success lies in clarity first, structure second. With the right plan, founders can scale globally while managing risk and maximizing opportunity.